Workshop B: Writing influentially as the organisation’s voice at all management levels

Writing influentially as the organisation’s voice at all management levels

Friday 2 August 2024, 1.00-4.00 pm

Writing influentially comes from working closely with your executive.  Understanding how your executive communicate enables you to pitch your writing to their intended audience on their behalf.  Becoming highly proficient in such communication can take time.  Learn the shortcuts. 

This workshop will hone your approach to written communication by adopting tested and proven strategies and techniques:

  • Define precisely the purpose of writing.
  • Express complex ideas clearly.
  • Increase the readability of text.
  • Control ideas in sentences and paragraphs.
  • Develop a list of words or phrases that shouldn’t appear in text.
  • Structure content to suit the needs of readers.
  • Follow your Executive’s style.
  • Minimise errors in text.

Don’t miss this opportunity to learn ‘the language’ of senior executives and improve your communication using these proven techniques to enhance your value as a highly influential organisational member, transforming your supportive work as a master EA. 

Workshop numbers are limited.

About your workshop leader

Amanda Anker, Senior Facilitator – Business Writing Global Member, Program Focus Committee, Business Writing Global

Amanda has a strong passion for written communications. She has successfully trained and mentored professionals across many different industries, locally and internationally. Her writing expertise covers:

  • technical manuals
  • reports, including board reports
  • proposals and business cases
  • policies and procedures
  • copy for websites, brochures and newsletters
  • Australian Standards
  • promotional documentation
  • online communications
  • award submissions.

An experienced and accomplished presenter, Amanda engages her audience with learner-centred facilitation. She is strongly committed to ensuring the learning process is productive and enjoyable. Her previous experience in marketing and communications has provided her with a strong affinity with the corporate world. A particular focus on branding and image has underpinned her business writing. She has held senior roles in Australia and Europe and has been a director on the Board of a not-for-profit organisation. Amanda holds a Bachelor of Science, Master of Business, TAE40116 Certificate IV in Training and Assessment, and Certificate of Occupational Hygiene. She has also completed the Company Directors’ course at the AICD. Amanda’s interests include reading, tennis, travel, and food and wine.