Workshop B: Writing influentially as the organisation’s voice at all management levels – Perth


Friday 31 May 2024, 1.00 to 4.00 pm

Writing influentially comes from working closely with your executive.  Understanding how your executive communicate enables you to pitch your writing to their intended audience on their behalf.  Becoming highly proficient in such communication can take time.  Learn the shortcuts. 

This workshop will hone your approach to communication by adopting tested and proven strategies and techniques:

  • Identify personal communication styles.
  • Understand the role of culture, stereotypes and cognitive bias in communication.
  • Learn about perception and its impact on communication.
  • Communicate using the Attention/Attract, Interest, Desire, Action model, ensuring clear, concise, and impactful messages.
  • Develop active listening skills using the Listen, Engage, Advocate, Partner listening framework.
  • Give and receive appropriate feedback and use trusted techniques to deal with difficult situations.

An opportunity not to be missed to learn or improve your communication using these proven techniques and enhance your value as a highly influential organisational member. 

About your workshop leader

Sarah Mitchell is the founder and director of Typeset Content and Global Copywriting. She helps organisations all over the world communicate more effectively through writing. Her own writing has been published in six countries and received numerous awards. Sarah provides copywriting, ghostwriting and editing services. She has a special interest in technology, engineering, aged care, and local government.

At Typeset, Sarah spearheaded two global State of Writing research reports into writing effectiveness. She believes good writing is a business asset and is interested in helping people learn how to communicate more effectively in their own writing. When she’s not immersed in copywriting or corporate communications, Sarah conducts messaging and writing workshops to support her mission to make the world a better place for readers everywhere. 

Sarah Mitchell, Founder and Director, Typeset Content